The tools for recruiting are constantly changing and evolving, and many recruiters use social networks to recruit. LinkedIn, in particular, is incredibly effective for recruiting. 90% of recruiters are regularly using LinkedIn. A recent study even showed that 122 million people have received an interview because of LinkedIn. So it's obvious that LinkedIn is a valuable tool for recruiters. Here are some tips to help you make it as valuable as possible when it comes to recruiting:
1. Post regular content
Whether you're a recruiter for a staffing agency or for a different type of company, it's important to have a full company page on LinkedIn. You want to have all of the relevant information filled out, connect all of your current employees to your page, and regularly post relevant content. Potential employees will be more drawn to your organization if they can see that you have an active online presence. You also want to give potential employees a sense of your company culture--what it's like to work for your company.
2. Use your own network.
Your own network can be a great tool for finding qualified candidates, especially if you are regularly connecting with everyone you meet and interacting with the content they are posting on LinkedIn. The bigger your network is, the more connections you will have, which will come in handy when you need to find a qualified candidate for a vacant position. Even if you don't know anyone directly, your immediate connections may be connected to someone who would be a great fit for the position you are currently filling.
3. Take advantage of groups and communities.
You can join relevant groups to the industries you are recruiting for to meet qualified candidates in that particular field. The more you interact with the content they post, the more likely they will be to have a conversation with you when it's time for you to recruit.
4. Use paid options.
Having a free account on LinkedIn gives you access to a lot of different tools, but a paid account on LinkedIn allows you access to even more tools that will come in handy when you are recruiting. For example, you can use even more advanced searches to find more qualified candidates, you can create personalized mass emails, and you can even use analytics to track the success of your recruitment campaigns.
There are a lot of different ways you can use LinkedIn as a recruiter, and the platform continues to evolve every day. Be sure to stay up to date on any changes that are made, and be active on the platform. This is the best way to stay informed about potential helpful changes that are being made to the platform.