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In the wake of the COVID-19 pandemic, an increasing number of businesses are turning to hybrid work arrangements as a way to maintain operations. This setup has become increasingly popular in recent years as technology has made it easier for people to work from home.

According to a recent study, 74% of U.S. companies are using or planning to implement a permanent hybrid work model.

While there are many benefits to a hybrid workplace, there are also some company culture challenges that employers need to actively address.

In this blog post, we will discuss the benefits and challenges of building and maintaining company culture in a hybrid work environment so your business doesn't fall victim to the common pitfalls. We will also provide some tips on how to overcome these challenges so you can create a thriving hybrid culture that meets the needs of all your employees.

The Benefits of a Hybrid Model

One of the benefits of a hybrid workplace is that it gives employees more flexibility in how they work. They can choose to come into the office when they want or need to, and they can work from home when they need to focus or have personal commitments. This setup can help to improve work-life balance for employees, which can lead to higher levels of productivity and engagement.

Another benefit of a hybrid workplace is that it can help businesses to save money on office space and other overhead costs. If you don't need to provide space for all your employees to work in the office, you can downsize your office or get rid of it altogether. This can free up funds that can be used to invest in other areas of the business, such as employee development or new technology.

Finally, a hybrid workplace can help to create a more diverse and inclusive company culture.

If you have employees who live in different parts of the country or world, they can still be a part of your team even if they don't physically come into the office, creating a more diverse and inclusive environment for all employees.

Read more: How To Create A Successful Hybrid Employee Work Model: Tips For Employers

The Challenges of Building Company Culture in a Hybrid Workplace

While there are many benefits to a hybrid workplace, there are also some challenges that need to be addressed to maintain a strong company culture. 

One of the biggest challenges is ensuring that all employees feel like they are part of the team and included in company decisions. This can be difficult if some employees are working remotely and don't have the same level of interaction with their coworkers that they would in a physical office space.

Another challenge is that it can be difficult to create a sense of community when remote workers are working in different locations. This can lead to feelings of isolation and loneliness, which can decrease productivity and engagement. Hybrid work arrangements can also make it difficult to build trust among employees. If you're not able to see each other face-to-face on a regular basis, it can be difficult to build trust and create strong relationships.

Read more: The Return to In-Office Work: Benefits and Advice for Employers Making the Transition

Despite these challenges, there are many ways that employers can work to build and maintain a company culture with a hybrid model. Below are some tips on how to overcome the common challenges of building company culture in a hybrid workplace.

Tips for Building Company Culture in a Hybrid Environment

There are a few key things that employers can do to build and maintain hybrid workplace culture in a hybrid workplace. First, it's important to plan social events and activities that employees can participate in whether they're working in the office or remotely. This can help to create a sense of community, social connection, and belonging among employees.

Second, it's important to provide a space for employees to work together in an office setting when they want to. This can help to reduce feelings of isolation and loneliness, and it can also provide an opportunity for employees to build relationships with each other.

Third, it's important to ensure that all employees have equal visibility into the work that is being done by their coworkers. This includes work that is being done remotely as well as work that is being done in the office.

Recognizing each team member's efforts creates a sense of fairness and equality among employees, and it can also help to build trust and a sense of belonging.

Finally, it's important to establish a structure for remote communication and meetings so that everyone can stay in the loop. Set up regular check-ins with senior leadership, send out weekly updates on company news and decisions, and make sure that everyone knows how to reach each other if they need to with video conferencing and digital collaboration tools.

By following these tips, employers can overcome the challenges of building a positive culture with a hybrid model. Creating a strong company culture is essential for attracting and retaining top talent, fostering employee engagement and productivity, and building a strong brand.

How has your company navigated building culture with hybrid teams? What challenges have you faced and how did you overcome them? Share your experiences with us on social media!

If you're struggling to find top talent for your hybrid workplace, firstPRO can help. Contact us today to learn more about our recruiting services.